Corporate art advisory
Art for workplaces, hospitality and shared environments. Sourcing and acquisitions guided by architecture, organisational identity and the people who experience the space.
Discuss a corporate briefCORPORATE · PUBLIC · PRIVATE
An independent point of view.
Latin American art.
A wider world.
Contemporary painting. Considered acquisitions.
Discreet brokerage across Europe and the Middle East.
01 — THE APPROACHAcross borders. Beyond the obvious.
A sense of place.
A lasting perspective.
Art chosen with intention. Relationships built on trust.
Based in The Hague, Nom de Guerre buys and brokers contemporary Latin American paintings. Led by Alex Garcia Najera, the practice serves private collectors, corporate collections and public institutions across Europe and the Middle East through a direct, discreet relationship.
The focus is on painting and large-scale works. Tailored selections respond to each client’s interests, the character of the setting and the collection’s longer-term direction, bringing an informed perspective to the work and the artist behind it.
Art for public spaces
Art for institutions and public settings. A considered response to place, cultural context and audience, with the project’s purpose at the centre of the selection.
Discuss a public projectPrivate collections
Individual acquisitions, collection development and discreet brokerage. A personal dialogue around the works you wish to live with, and those you are ready to place.
Request a tailored selection02 — ABOUT ALEX GARCIA NAJERAAlex Garcia Najera
A sense of history.
An eye for the present.
Born in Mexico City. Shaped by life across the Americas and Europe. At home in The Hague.
Alex's Austrian, Spanish, Italian and Sephardic Jewish roots form part of an aristocratic heritage connecting some of Europe's oldest noble families with early settlers of the Americas. This history informs his worldview and his interest in the way art carries culture, memory and identity across generations.
His personal love of art deepened through extensive elective coursework at San Diego State University. A career across film, music and international creative business has further shaped his eye for expression and his understanding of the people and ideas behind a work.
At Nom de Guerre, that perspective guides a personal approach to corporate, public and private advisory: attentive to a work's history, its place in the present and its significance to the people who acquire it.
Start a conversation with AlexTHE NOM DE GUERRE PERSPECTIVE
A work has a history.
Your connection to it
is a beginning.
03 — ENQUIRIESTHE HAGUE, NETHERLANDS
A conversation,
in confidence.
For corporate, public and private enquiries.
Share your interests for a tailored selection,
or discuss acquiring or placing a work.